Branding Guidelines

Acknowledgment of RPOSD Grant Funding

All projects and programs that receive funding from the District are required to acknowledge our support by following the guidelines listed here and Section 1.9 RPOSD Branding Policy in the Measure A Grants Administration Manual.

Acknowledgment of grant funding awarded by the District is an opportunity to highlight the use of taxpayer dollars and the support of Los Angeles County voters, who recognize the invaluable benefits and contributions of parks and open spaces for the community and park-goers.

Acknowledgment Requirement

The branding guidelines on this page and the RPOSD Branding Policy in the Grants Administration Manual (GAM) govern the use of our logos and brand elements for all partnership purposes.  Understanding the RPOSD Branding Policy is an integral component of our grant agreements.

All Projects and Programs

All grant projects and programs, including without limitation, capital, acquisition-only, programmatic, planning & design, and innovation projects, funded by RPOSD, must acknowledge our funding assistance.­­­­­­  Grantees are required to acknowledge RPOSD’s assistance by recognizing RPOSD at project-related events and printed and promotional materials, including social media posts.

There are additional funding acknowledgment requirements for capital and acquisition-only projects.

Capital and Acquisition-Only Projects

All capital and acquisition-only projects funded by Measure A are required to post a stand-alone sign at the project site in perpetuity.

Specific requirements for printed and promotional materials and signage are outlined in the GAM, Section 1.9 RPOSD Branding Policy.

Approval Process

All funding Acknowledgments must be approved by RPOSD.  The Grantee is required to seek approval from their Grants Officer before production of promotional materials and/or signage for each project.  A checklist has been created to assist Grantees in preparing and submitting their funding acknowledgments for review and approval.  Grantees may download the checklist by clicking on the button below.

Complete policy details can be found in the Measure A GAM, Section 1.9 RPOSD Branding Policy.  Contact your Grants Officer or email us at info@rposd.lacounty.gov should you have any questions regarding the use of RPOSD materials.

Official Logo

The RPOSD logo must be used for all projects, programs, activities, and public communications to acknowledge our funding assistance.  RPOSD’s brand elements may not be used without official permission.  As previously mentioned, the Grantee is required to seek approval of promotional materials and/or signage from their Grants Officer before production.

Our logo is available for download and use on this page.  There are three iterations of the RPOSD logo reflective of our brand identity and appropriate for funding acknowledgment.  The composition of all iterations consist of the same imaged icon, varying in scale and/or positioning in relation to the name, is included.  Monochrome versions of the logo can also be used for instances where its application would be more appropriate.  Grantee should consult with their Grants Officer whenever it is not clear whether a proposed use is permissible.  Additionally, contact the Grants Officer if an alternative file format is needed.  Any alterations, distortion, re-creation, or misuse are strictly prohibited.

The RPOSD logo represents our commitment to serving as stewards of parklands through funding projects and programs to build healthy and resilient communities. The unique typographical treatment of our name reflects a welcoming nostalgia as well as conveys a strong, professional look. The simplistic design and imagery, of various aspects of nature with a vanishing point, creates a sense of openness and adventure that RPOSD aims to achieve for Los Angeles County. RPOSD is a government entity with its primary focus on advocating for quality parks and open space for the public.

Seal

The seal iteration of our logo is the most comprehensive and compact reflection of our visual brand and identity with a more formal nod to being a government entity.

Stacked

This logo displays the name of our organization in a stacked format with consideration to limited spacing in width.

Horizontal

This logo displays the name of our organization in a horizontal format with consideration to limited spacing in height.

Color Guide

Our colors are bold, harmonious, and fresh.  If the usage of the RPOSD brand cannot meet the color specifications, it is recommended that the logo and icons are used in black and white only.

Light Blue

Pantone: 3105
CMYK: C=54 M=0 Y=14 K=0
RGB: R=102 G=203 B=218
Hexadecimal: 66CBDA

Light Green

Pantone: 362
CMYK: C=74 M=15 Y=100 K=2
RGB: R=75 G=159 B=70
Hexadecimal: 4B9F46

Dark Orange

Pantone: 171
CMYK: C=0 M=79 Y=83 K=0
RGB: R=241 G=93 B=63
Hexadecimal: F15D3F

Dark Blue

Pantone: 654
CMYK: C=100 M=85 Y=30 K=16
RGB: R=26 G=60 B=110
Hexadecimal: 1A3C6E

Dark Green

Pantone: 562
CMYK: C=95 M=34 Y=64 K=19
RGB: R=3 G=111 B=100
Hexadecimal: 036F64

Social Media

For all projects and programs’ social media promotional posts, you must tag RPOSD in the photo and caption and utilize the approved hashtags listed below.  RPOSD’s handle (@RPOSD) is associated with the following social media accounts:

# Approved and relevant hashtags include: #RPOSD, #MeasureADollarsAtWork, #WeAllNeedParks, #ParksMakeLifeBetter, #ParkEquity, #OpenSpaceDistrict, #LACountyTrails, #CommunityEngagement, #LosAngelesCounty, #ThisIsLACounty, #CountyofLA, #LACountyParks

Quick Response (QR) Code

We encourage grantees to use the RPOSD QR code on signage when fulfilling the funding acknowledgment requirement, although using this element is not a requisite.  A QR Code is a machine scannable image that can be instantly read using a smartphone camera.  The RPOSD QR code links individuals to the About the Regional Park and Open Space District page (URL: https://rposd.lacounty.gov/district).

Need this image file?

1. Click Here to open in PNG file format on a new window
2. Right-click on the image then select to ‘Save Image as…’

Other RPOSD Brand Elements

Additional graphic icons, including the logos for Measure A and Proposition A, have been created by RPOSD to visually identify and differentiate the multiple aspects of our grant-making business, such as assessments, funding categories, and grant programs.  Permission is required prior to the use of these icons by parties outside of RPOSD, and icon files will be available once permission is granted.  Terms of appropriate use, restrictions, and approval for our official logo also apply to our icons.  The usage of any of these icons is not the equivalent of applying our official logo to fulfill a grant agreement requirement.

Disclaimer

The files on this page are available for our grantees’ convenience with the understanding that all our logos and icons will be applied in accordance to their grant agreement in perpetuity. We reserve the right to stop any use of our logos, icons, or other visual branding elements, if it is not being used in an appropriate manner.