Branding Toolkit

Acknowledgment of grant funding awarded by the District is an opportunity to highlight the use of taxpayer dollars and the support of Los Angeles County voters, who recognize the invaluable benefits and contributions of parks and open spaces for the community and park-goers.

Each project or program that receives funding from the District is required to acknowledge our support by following the guidelines listed in Section 4 – Funding Acknowledgment in the Measure A Grants Administration Manual.

Understanding our funding acknowledgment requirements is an integral component of our funding agreement. This branding toolkit contains image files, examples, and relevant information to assist with complying with the funding acknowledgment requirements in Section 4 of the Grants Administration Manual (GAM) and using our brand elements.

Funding Acknowledgment Requirements

Each project, program, and activity granted Measure A funding are required to acknowledge our financial support by complying with the requirements in Section 4 of the Measure A GAM.  As part of the funding agreement with RPOSD, grantees are obligated to acknowledge RPOSD’s financial assistance for each grant through the following means:

Printed and Promotional Materials

Prominently feature RPOSD’s funding support on all printed and promotional materials created for the project, such as brochures, pamphlets, banners, community outreach and engagement documents, including event materials like invitations, programs, and signage for the project’s groundbreaking, grand opening, or ceremony.

Social Media Post

At a minimum, one (1) funding acknowledgment post must be created and shared on social media platforms accompanied by appropriate tagging and hashtags.

Signage

Capital and acquisition-only projects have an additional requirement to display signage at the project site acknowledging RPOSD’s assistance.

Approval

Obtaining prior approval before the production of all printed and promotional materials and signage is a crucial eligibility prerequisite to receive reimbursements for such items. For social media posts, utilization of RPOSD’s logo on the image requires prior approval from RPOSD.

Section 4 of the Measure A GAM details each form of funding acknowledgment’s requirements and specifies the items and/or information to be provided when seeking approval from the Grants Officer.

Summary of Funding Acknowledgment Process

Funding Acknowledgment Approval Process

Official Logo

The RPOSD logo represents our commitment to serving as stewards of parklands through funding projects and programs to build healthy and resilient communities. The unique typographical treatment of our name reflects a welcoming nostalgia as well as conveys a strong, professional look. The simplistic design and imagery, of various aspects of nature with a vanishing point, creates a sense of openness and adventure that RPOSD aims to achieve for Los Angeles County. RPOSD is a government entity with its primary focus on advocating for quality parks and open space for the public.

Our logo is available for download and use on this page. There are three iterations of the RPOSD logo reflective of our brand identity and appropriate for funding acknowledgment.  The composition of all iterations consist of the same imaged icon, varying in scale and/or positioning in relation to the name, is included.  Monochrome versions of the logo can also be used for instances where its application would be more appropriate. Contact the Grants Officer if an alternative file format is needed.

Seal

The seal iteration of our logo is the most comprehensive and compact reflection of our visual brand and identity with a more formal nod to being a government entity.

Stacked

This logo displays the name of our organization in a stacked format with consideration to limited spacing in width.

Horizontal

This logo displays the name of our organization in a horizontal format with consideration to limited spacing in height.

Logo Usage Permission

RPOSD’s brand elements may not be used without official permission.  Grantee should consult with their Grants Officer whenever it is not clear whether a proposed use is permissible.

Watch the Details

The appearance of the logo must remain consistent. The logo should not be altered, distorted, or re-created; any misuse is strictly prohibited. The RPOSD logo shall not be used or displayed in a manner that may cause confusion or risk misinterpretation. RPOSD reserves the right to stop any use of its brand elements if they are not used appropriately or displayed in a manner that can be considered misleading, inaccurate, or otherwise objectionable to RPOSD.

Logo Misuse Examples Final

Logo Misuse

1. The background color in the circles should be solid white.

2. Do not distort or alter the proportions of the logos.

3. Do not rotate the logos to any angle.

Social Media

For all projects and programs’ social media promotional posts, you must tag RPOSD in the photo and caption and utilize the approved hashtags listed below.  RPOSD’s handle (@RPOSD) is associated with the following social media accounts:

# Approved and relevant hashtags include: #RPOSD, #MeasureADollarsAtWork, #WeAllNeedParks, #ParksMakeLifeBetter, #ParkEquity, #OpenSpaceDistrict, #LACountyTrails, #CommunityEngagement, #LosAngelesCounty, #ThisIsLACounty, #CountyofLA, #LACountyParks

Quick Response (QR) Code

We encourage grantees to use the RPOSD QR code on signage when fulfilling the funding acknowledgment requirement, although using this element is not a requisite.  A QR Code is a machine scannable image that can be instantly read using a smartphone camera.  The RPOSD QR code links individuals to the About the Regional Park and Open Space District page (URL: https://rposd.lacounty.gov/district).

Need this image file?

1. Click Here to open in PNG file format on a new window
2. Right-click on the image then select to ‘Save Image as…’

Color Guide

Our colors are bold, harmonious, and fresh.  If the usage of the RPOSD logo cannot meet the color specifications, it is recommended that the logo and icons are used in black and white only.

Light Blue

Pantone: 3105
CMYK: C=54 M=0 Y=14 K=0
RGB: R=102 G=203 B=218
Hexadecimal: 66CBDA

Light Green

Pantone: 362
CMYK: C=74 M=15 Y=100 K=2
RGB: R=75 G=159 B=70
Hexadecimal: 4B9F46

Dark Orange

Pantone: 171
CMYK: C=0 M=79 Y=83 K=0
RGB: R=241 G=93 B=63
Hexadecimal: F15D3F

Dark Blue

Pantone: 654
CMYK: C=100 M=85 Y=30 K=16
RGB: R=26 G=60 B=110
Hexadecimal: 1A3C6E

Dark Green

Pantone: 562
CMYK: C=95 M=34 Y=64 K=19
RGB: R=3 G=111 B=100
Hexadecimal: 036F64

Other RPOSD Brand Elements

Additional graphic icons, including the logos for Measure A and Proposition A, have been created by RPOSD to visually identify and differentiate the multiple aspects of our grant-making business, such as assessments, funding categories, and grant programs.  Permission is required prior to the use of these icons by parties outside of RPOSD, and icon files will be available once permission is granted.  Terms of appropriate use, restrictions, and approval for our official logo also apply to our icons.  The usage of any of these icons is not the equivalent of applying our official logo to fulfill a grant agreement requirement.

Disclaimer

The files on this page are available for our grantees’ convenience with the understanding that all our logos and icons will be applied in accordance to their grant agreement in perpetuity. We reserve the right to stop any use of our logos, icons, or other visual branding elements, if it is not being used in an appropriate manner.

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